Metaps announces to be the first marketing partner of SEGA Networks’ global game publishing framework “goPlay” : Support smart device games to expand globally


TOKYO – November 26th, 2015 – Metaps Inc. (HQ: Tokyo, Japan; CEO: Katsuaki Sato, hereafter “Metaps”) and SEGA Games Co., Ltd. SEGA Networks Company. (HQ: Tokyo, Japan; CEO: Haruki Satomi, Company COO: Minoru Iwaki, hereafter “SEGA Networks”) announced that Metaps will be the first marketing partner of “goPlay”. SEGA Networks will introduce goPlay, a global smart device game publishing framework, Spring 2016.

SEGA Networks provides “goPlay” together with Go Game Pte, Ltd. (HQ: Singapore; CEO:David Ng) through its business alliance and a capital tie-up. The framework assists developers to publish their games on both emerging markets, such as South Asia, South East Asia, Russia as well as on other global markets.

“Developers are struggling with high production costs and intense competition when it comes to gaming business for smart devices.Nevertheless, Japanese companies are eager to expand into Global market. However entry barriers to foreign markets exist, such as the market environment, culture and language difference. Without an adequate framework, developers are required to bear high costs.” (SEGA Networks)

Metaps became the first marketing partner on the framework, because of its proven and successful business support in a fast growing global smart device gaming market. With its experience of marketing and localization support in eight locations worldwide, Metaps will support overseas expansion for game developers through “goPlay”.

Metaps will continue to support marketing activities of client’s smart device service based on its global marketing knowledge.

◆About Metaps
Operates one-stop app user acquisition/analytics/monetization platform ‘metaps’ and online payments solution ‘SPIKE’. Metaps is a global company with offices in 8 countries and a mission stating “Through big-data and computer learning, our aim is to be the world’s brain by empowering people to make smarter decisions.”